OUR STORY || RASKANA || A MATERNITY APPAREL BRAND
Hello Mamas!
I'm Jessie, a mama of three beautiful babies, all under the age of three! As a veteran of pregnancy and motherhood, I understand firsthand the challenges and joys that come with this amazing journey. That's why I created RASKANA, a maternity and baby brand that combines my passion for fashion, family, and business.
My journey in the fashion industry started ten years ago as a designer, developer, and pattern maker. Growing up in a family of entrepreneurs, I always knew I wanted to start my own clothing brand, but not just any brand. I wanted to create something special and unique that would make a difference in the lives of real moms.
After my first pregnancy, I realized that there was a need for fashionable, ethical, and quality maternity and children's apparel that could last throughout the entire pregnancy and postpartum journey. That's when RASKANA was born. At RASKANA, we focus on designing and developing clothing that is not only stylish but also practical for real moms. As the brand founder and mother of three, I personally design and develop each piece with equal emphasis on pattern-making, fit, function, and design.
Our mission is to bring comfort and joy to the maternity apparel market by offering unique, practical, and fashionable clothing that can be enjoyed throughout the journey of motherhood. Our products are wear-tested and developed during my pregnancy journeys, ensuring that they meet the needs of real moms like you.
So join us at RASKANA and experience the difference that comes with wearing clothing that has been designed and developed with love, care, and expertise. After all, nobody knows what feels comfortable on a bump more than a veteran pregnant mama who has been sewing and pattern-making her entire life! (Well, almost! I started sewing seriously at the age of seven.)
Thank you for choosing RASKANA, and we look forward to being a part of your motherhood journey!
XXX Jessie
“I knew I wanted to start a maternity brand when I was pregnant with my first child.
During that pregnancy I struggled to find clothing that was both fashionable and functional. I felt a lack of self-expression and style during my pregnancy. Other maternity brands I tried either didn’t fit well, felt outdated and old, or were too revealing and risky for me to feel comfortable wearing around work, family and friends. Our bodies change so much within such a short time, and I missed having fashion as an outlet to make me feel confident and excited about my changing body amidst the every changing pregnancy symptoms.
I knew then that I wanted to take my experience working in the apparel industry as a designer, developer and pattern-maker, and create a brand that allows women to feel the joy that comes from self-expression and fashion, but is still functional for maternity and postpartum mothers that may or may not have the “perfect body”.
Starting RASKANA has allowed me to combine my passion for fashion design, pattern-making and motherhood, and has been the most natural evolution of my journey in the apparel industry”.
-Jessie
(pictured in images are Jessie, her husband Tim and their three kids Jack, Beatrice and Meredith)